Slay the spill.
Perma-Guard™ offer state of the art stain protection/stain removal and upholstery cleaning services for fabric, carpet and leather in Southern California since 1987. We rebranded the brand top to bottom. Idea was to make Perma-Guard™ visible from miles away. In order for them to stand out, we had to push the envelope and implement a new market strategy by creating a new character and personality for the brand. Result was to make Perma-Guard™ a hero and make the spills a villain, a nasty dragon.